Atlas Brewing Company - Page 2

The end of Prohibition

Chicago Tribune, March 30, 1933, Page 2

Nearly Million Cases of Beer Ready in Chicago by April 7 -  The bottling of beer began in earnest yesterday as Chicago's seven breweries were planning to meet the flood of orders calling for immediate delivery after 12:01 a. m. April 7. Four breweries, those of the Atlas, Prima, the United States and the Schoenhofen companies, are now bottling, and the other three expect to begin by Saturday. By April 7 the breweries expect to have almost a million cases ready. The hope that the reception for legal beer will not be disorderly, giving the drys a chance to say " I told you so " and hampering the chances of repealing the 18th amendment, was expressed by Anton Laadt, general manager of the Atlas company.

Force Beer on Nobody.

"We are not forcing beer upon anybody," said Mr. Laadt- "We should prefer to wait until the next day to start making deliveries. But the public demands It and we must give service. We have so many orders from hotels, clubs, and restaurants calling for immediate deliveries that we must begin at 12:01 o'clock. We are hoping that the celebration will be orderly and that if some people who cannot wait get drunk on whisky and gin the result will not be blamed on beer. We are not worried about the beer, for it Is non intoxicating."

H. F. Ernst, president of the Prima company, said he did not believe there would be any more drunkenness than usual and that if there is any drunkenness it should not be blamed on beer.

Estimate 15,000 Get Jobs.

Employees of the United States brewery, 2600 Elston avenue, decorated the building with flags and bunting and placed a huge picture of President Roosevelt over the entrance. This was to express their appreciation of being put back to work. There were 300 on the Job, as compared to fewer than 75 before the passage of the beer hill. It is estimated that about 1S.000 men and women have received work in Chicago breweries and related Industries as a result of the beer bill. (Clipping - Return of Beer - Newspaper Chicago Eagle Saturday, March 23, 1933, Page1)

Charles J. Vopicka. founder of the Atlas Brewing company and former minister to the Balkan states, announced yesterday that the first case of beer bottled by his company would be rushed to President Roosevelt by airplane Immediately after 12:01 April 7. The Anheuser-Busch brewery of St, Louis and other nationally known concerns also will send the first case to the President.

Although the breweries have not fixed definite prices on their products because of the uncertainty of pending tax and licensing legislation, both state and city, they are already solicit ing borne delivery orders at prices prevailing upon delivery. Chicago representatives of the Pabst and the Schlitz breweries of Milwaukee are soliciting home delivery orders at a maximum price of $2.60 a case. Tentative prices mentioned by salesmen for the Chicago breweries are as low as $2.40, but all prices are subject to change upon delivery. It is generally agreed, however, that they will be no more than $2.60 and no less than $2.40. A deposit of $1 for return of the bottles will be required upon delivery."

A new pretzel factory has been opened by Paul Boaman & Sons at 952 North Cicero avenue, and 25 girls were busy there yesterday, each bending and tying 60 pretzels a minute. (Ad Right - Until Beer Comes Back -Chicago Tribune Sunday, March 5, 1933, Page 4)

Refuses Earlier Start.

The plea of Congressman Fred Britten that Chicago be permitted to set its clocks one hour ahead, so that its celebration could begin simultaneously with New York's, was turned down yesterday by Attorney General Cummings. Other requests of hotel keepers that they be permitted to move in the beer under bond prior to April 7 and of out of town brewers that they be permitted to ship their beer here and store it in warehouses are expected to meet a similar fate.

Chicago hotel men will discuss prices of beer, deliveries and general celebration plans at a meeting this after noon in Hotel Sherman.

The flrst application for a permanent brewery permit was received by E. C. Yellowley, supervisor of permits, from a Green Bay, Wis., concern yesterday. A temporary permit granted to a Peru, Ind., company brought the total now authorized to make beer in the district to 33.

The Women's Christian Temperance union plans no court test of the constltutlonality of 3.2 beer, but will launch an educational campaign against its consumption at the natlonal convention in Milwaukee, city of breweries, June 30. This was announced yesterday by Mrs. Margaret C. Munns. national treasurer.